• What We Do

    Our MISSION is to help ambitious organizations become more responsive to an ever-changing world. We help CEOs and their companies challenge the status quo and learn how to get comfortable being uncomfortable in the rapidly changing and highly competitive post-millennial world of business. R3 Associates helps CEOs and senior executives confront challenges at the intersection of technology, culture, human behavior, and organizational design to grow your business.


    Your Passion for Your Business

    Renew and refresh your passion for the validity, effectiveness and opportunity of your business and industry. Use it to inspire others to find meaning and purpose in extending the life of your business.


    Your Vision and Strategy

    Reconsider the direction of your business and the course you are on. Reanalyze your progress and reexamine your priorities. Change the game and the rules to ensure you keep pace with the changing marketplace.


    The Way You Work

    Find the courage to challenge the status quo. Mobilize people to tackle the tough work of change and identify new opportunities. Encourage creativity and innovation in their daily work.
  • Transformation

    "He who will not adopt new remedies will face new evils; time is the greatest innovator."

    Sir Francis Bacon ... Essays, II, On Innovation



    Our experience has taught us that organizational leaders typically demonstrate a dangerous reluctance to face the truth. They rely on outmoded behaviors, maintain a "business-as-usual" mentality, and find security in the status quo. The result is that they lose stakeholder support (customers, clients, employees), and their business experiences declining productivity and revenues offset by ongoing expense cuts. In the end the business forfeits its franchise and core competencies to other more adaptable post-millennial organizations.



    For the past 30 years working in leadership roles, we have had first hand experience in successfully leading rapid and effective organizational change with smart, resilient, adaptive, and sometimes audacious organizational initiatives. What we've found is that by motivating and empowering managers and employees to develop, design and implement new ways of working results in the business, and more importantly the people, learning how to keep pace with change, harness complexity, and transform the business model.



    Business Transformation is about creating a new, responsive organizational dynamic to afford a company greater responsiveness to the marketplace, competition, technology and cultural inertia. We believe that this way of working can dramatically improve even the most traditional institutions; particularly privately held companies — for employees, for customers, for owners and shareholders.

  • How We Do it

    "The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."

    Peter Drucker

    Strategy Development

    Defining purpose, priorities and direction: creating a vision of a positive future and developing a plan to get there.

    Scenario Planning

    Trends and forecasting: exploiting the complex future of your industry and competition through scenarios and forecasts.

    Top Line Growth

    Strategically grow top line revenue: market analysis, sales development, product development, marketing and pricing strategies.

    Business Model Evolution

    Improve cash flow and profitability: cost structure, best practices and continuous improvement, management evaluation and development.

  • excellence

    "The organization that scorns excellence in plumbing because it is a humble activity and tolerates shoddiness in management because it is an exalted activity will have neither good plumbing nor good management. Neither its pipes nor its managers will hold water."

    John Gardner ... Excellence

  • About Us

    "Whosoever desires constant success must change his conduct with the times."

    Niccolo Machiavelli

    R3 Associates, LLC

    Principal and Managing Director

    Ron Redfern is Principal and Managing Director of R3 Associates LLC, a transformational consulting firm engaged in helping companies and CEOs renew, rethink and reinvent their businesses. He works directly with CEOs to develop and implement strategic initiatives that deliver innovative business development and growth strategies for businesses of all shapes and sizes.


    Ron has 30+ years of successful leadership as a CEO and senior executive leading and managing high performing organizations. He has built and managed several high performing executive and sales management teams. Ron is a recognized industry leader whose consulting work has provided innovative solutions that deliver profitable results across all operating disciplines. His strong experience and skills in developing sales organizations have resulted in improved productivity and performance of sales managers and sales teams.

  • Change

    "Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes — it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm."

    Peter Drucker ... Management Challenges for the 21st Century

  • Recommendations

    Our colleagues and associates have an opinion...

    Gary Moore

    CEO and President - Insight Edge

    "Ron is an accomplished industry leader with an extraordinary career in top leadership positions. He has enduring wisdom, street smarts and winning skills that have been successfully confirmed coast-to-coast. Ron has a history of triumphantly leading sales teams as they discover ways to work through momentous competitive challenges and struggling economic conditions. His direct involvement with strategic planning and tactical know-how uncovered millions of dollars annually for a company that otherwise wouldn’t have been realized. Those who know Ron value his relationship building capabilities, keen wisdom in anticipating obstacles and savvy innovation that leads to remarkable solutions."

    Ken Nelson

    CEO, President and Publisher - The Erie Times-News

    "Ron is a remarkable leader and business executive with countless successes in media companies of all sizes. He is a highly progressive executive that continually develops solutions to help organizations succeed in varying economic conditions. He is a rare breed; an innovator that is also an operator. He fully understands the big picture and at the same time appreciates the minor details that are necessary for successful implementation. He understands the importance of stability while constantly pushing for progress and continuous improvement. He has a rare talent to quickly assess a situation and determine an appropriate strategic direction. His consultancy will produce positive results for any organization."

    Doug Hanes

    Senior Managing Partner - D2 Associates, LLC

    "Ron Redfern is one of the brightest and strategic-oriented persons I've ever known. I've had the privilege and pleasure of working alongside him, and admire him for his competitive and analytical perspectives on leadership, organization transformation, strategic planning, market share growth and profitability. Ron is a great mentor and someone I've known and respected for many years. I highly recommend him for his business transformation experience, his strategic planning skills, and his visionary and performance-related knowledge."

    Edward Lasak, CPA

    Managing Principal - Big Dream Exits, LLC

    "Ron Redfern is an established leader and remarkably successful business executive with over 30 years experience in leading companies of all sizes. He is a progressive and innovative thinker who understands how to convert strategies into executable business plans. I’ve had the opportunity to work for and with Ron as a member of his executive team and as a colleague. I’ve also been fortunate enough to have him as a mentor as I’ve developed and successfully grown my own consulting business. Ron is highly effective at mobilizing people to challenge the status quo and regulating the disequilibrium that comes with that by keeping people in a productive discomfort zone. It is this special talent that makes him so highly competent in his transformation consulting work."

  • Contact Us

    "If you don't know where you're going, when you get there you'll be lost."
    Yogi Berra
    Isn't it time you took control of your destiny? Call us, we can help.

    Are you confident with your strategic direction and your progress?

    Are your tactics leading toward your strategic goals?

    How do you approach risks in your business plan?

    Are your business processes as efficient as they could be?

    Is your organization's structure adaptable and responsive?