What We Do
Our MISSION is to help ambitious organizations become more responsive to an ever-changing world. We help CEOs and their companies challenge the status quo and learn how to get comfortable being uncomfortable in the rapidly changing and highly competitive post-millennial world of business. R3 Associates helps CEOs and senior executives confront challenges at the intersection of technology, culture, human behavior, and organizational design to grow your business.
Your Passion for Your Business
Your Vision and Strategy
The Way You Work
How We Do it
"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."
Defining purpose, priorities and direction: creating a vision of a positive future and developing a plan to get there.
Trends and forecasting: exploiting the complex future of your industry and competition through scenarios and forecasts.
Top Line Growth
Strategically grow top line revenue: market analysis, sales development, product development, marketing and pricing strategies.
Business Model Evolution
Improve cash flow and profitability: cost structure, best practices and continuous improvement, management evaluation and development.
"Whosoever desires constant success must change his conduct with the times."
— Niccolo Machiavelli
R3 Associates, LLC
Principal and Managing Director
Ron Redfern is Principal and Managing Director of R3 Associates LLC, a transformational consulting firm engaged in helping companies and CEOs renew, rethink and reinvent their businesses. He works directly with CEOs to develop and implement strategic initiatives that deliver innovative business development and growth strategies for businesses of all shapes and sizes.
Ron has 30+ years of successful leadership as a CEO and senior executive leading and managing high performing organizations. He has built and managed several high performing executive and sales management teams. Ron is a recognized industry leader whose consulting work has provided innovative solutions that deliver profitable results across all operating disciplines. His strong experience and skills in developing sales organizations have resulted in improved productivity and performance of sales managers and sales teams.
"Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes — it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm."
— Peter Drucker ... Management Challenges for the 21st Century
Our colleagues and associates have an opinion...
CEO and President - Insight Edge
"Ron is an accomplished industry leader with an extraordinary career in top leadership positions. He has enduring wisdom, street smarts and winning skills that have been successfully confirmed coast-to-coast. Ron has a history of triumphantly leading sales teams as they discover ways to work through momentous competitive challenges and struggling economic conditions. His direct involvement with strategic planning and tactical know-how uncovered millions of dollars annually for a company that otherwise wouldn’t have been realized. Those who know Ron value his relationship building capabilities, keen wisdom in anticipating obstacles and savvy innovation that leads to remarkable solutions."
CEO, President and Publisher - The Erie Times-News
"Ron is a remarkable leader and business executive with countless successes in media companies of all sizes. He is a highly progressive executive that continually develops solutions to help organizations succeed in varying economic conditions. He is a rare breed; an innovator that is also an operator. He fully understands the big picture and at the same time appreciates the minor details that are necessary for successful implementation. He understands the importance of stability while constantly pushing for progress and continuous improvement. He has a rare talent to quickly assess a situation and determine an appropriate strategic direction. His consultancy will produce positive results for any organization."
Senior Managing Partner - D2 Associates, LLC
"Ron Redfern is one of the brightest and strategic-oriented persons I've ever known. I've had the privilege and pleasure of working alongside him, and admire him for his competitive and analytical perspectives on leadership, organization transformation, strategic planning, market share growth and profitability. Ron is a great mentor and someone I've known and respected for many years. I highly recommend him for his business transformation experience, his strategic planning skills, and his visionary and performance-related knowledge."
Edward Lasak, CPA
Managing Principal - Big Dream Exits, LLC
"Ron Redfern is an established leader and remarkably successful business executive with over 30 years experience in leading companies of all sizes. He is a progressive and innovative thinker who understands how to convert strategies into executable business plans. I’ve had the opportunity to work for and with Ron as a member of his executive team and as a colleague. I’ve also been fortunate enough to have him as a mentor as I’ve developed and successfully grown my own consulting business. Ron is highly effective at mobilizing people to challenge the status quo and regulating the disequilibrium that comes with that by keeping people in a productive discomfort zone. It is this special talent that makes him so highly competent in his transformation consulting work."